How Audiences Decide : A Cognitive Approach to Business Communication (9780415879002)

Richard Young has written a meticously researched and perhaps most comprehensive book on this topic yet published. While its potential audience is relatively small in relation to other MBA courses, those who teach at this level will recognize its scholarship.

Product details

• Format Paperback | 396 pages
• Dimensions 178 x 254 x 22.86mm | 770g
• Publication date 14 Jan 2011
• Publisher Taylor & Francis Ltd
• Imprint Routledge
• Publication City/Country London, United Kingdom
• Language English
• Illustrations note 12 Tables, black and white; 20 Line drawings, black and white; 10 Halftones, black and white; 20 Illustrations, black and white
• ISBN10 0415879000
• ISBN13 9780415879002
• Bestsellers rank 1,312,236

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